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Posts tagged customer communications


May 13, 2011
@ 10:09 am
8 notes

Service Your Customers Right: Communication is Vital

You’ve worked hard to earn your clientele, and you’re not about to let them go. But in a crowded marketplace, how can you be sure your customers will remain loyal and not jump ship to a competitor? By providing them with extraordinary customer service via outstanding communications.

It’s been said that a key to success is imagining every person with a sign around their neck that says, “Make me feel special.” This is a fantastic practice to put into place when dealing with customers as well. From the top of an organization to the bottom, each person who works there is an integral component to that business’ success. Therefore, each person you communicate with should get the best and most accurate story from you, enabling them to do their jobs most efficiently.

This, of course, is easier said than done. Pieces of critical information may be fuzzy, or altogether missing. In the transportation and logistics industry, anticipated load arrival times - quite possibly the very information your customer needs in order to run their business properly - may be anyone’s guess. This lack of detail my unwittingly cause an entire negative trickle-down effect for your customer, causing their workflow to be disrupted. Naturally, this is not the kind of experience you want to deliver to your customers.

The fix is simple: Seek out and invest in systems or technologies that can make communicating important information to your customers as effortless as possible. By utilizing the finest in telematics, TransFUSION Network employs GPS technology and a highly detailed, real-time map to pinpoint each and every power unit and trailer in your fleet. Tracking a load, down to its exact location, can give you the information you need to best prepare your customers for either an on-time delivery or a deviated arrival time. This distinct and explicit information can save your customers frustration by helping them plan ahead.

Outstanding interactions with your customers could well be the factor that sets you apart from your competitors. Investing in TransFUSION Network to enhance your current telematics systems can aid in keeping your customers happy and loyal - which can certainly lead to repeat business and referrals down the road.